It’s Opening Day. No, not that one. You’re a bit late to “Play Ball” if you don’t know it was March 30th…unless you’re planning ahead, in which case it’s March 28, 2024. As for today, the Barbie movie is officially in theaters!! OK, we detest exclamation points…and emojis…and small dogs with hair bows…and weren’t even Barbie fans in our youth, and one of us was a natural. There. We admit it. Does that mean we won’t be dragged to see the movie? That bullet will probably not get dodged this coming week in Destin. Weather forecasts have already been checked for rainy afternoon opportunities. Edification followed. Introduced March 9, 1959, the original was released in blonde and brunette versions, which is commendable. Try to get your hands on one of those originals today -- which Mattel debuted at $3 and sold 300,000 of in that first year – and she’ll set you back $27,450. Pouty red lips, leggy, and 11 inches in height bedecked in a black-and-white bathing suit, she’s a regular collector’s item. Her full name is Barbara Millicent Roberts and she’s had more than 250 careers including astronaut, paleontologist, computer engineer, and now actress.
No doubt, many Americans will escape the infernal heat this weekend and take in not just Barbie but Oppenheimer in one long sitting. AMC Theaters reports it’s already sold 40,000 tickets to the unusual double feature, which promises to lift your spirits and drag you down. Maybe best to start your “Barbenheimer” six-hour odyssey in black & white and end it in bubble-gum pink.
After a string of summer disappointments at the box office, the industry is hoping for the heat and novelty of a double feature to draw moviegoers.